Micro-Simplicity

When I started my first micro-business, there wasn’t much guidance — or even understanding — about the unique challenges women in micro-business faced.

In some ways, there still isn’t enough.

Since 2020, the growth of micro-business has accelerated for many reasons. Today, more than 55% of businesses in Canada are micro-enterprises — the majority being sole proprietors, women-owned, or service-based.

Over the years, my work has evolved from creative strategy into micro-business consulting and capacity-conscious coaching. While some things have improved, there’s still so much more we can do to strengthen the foundations for sustainable self-employment.